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Background
Information for Doctors
The
Choices Aesthetic System was developed by J.
Charles Casebeer, MD
to provide the ophthalmologist the ability to easily integrate aesthetics
into the
practice. It is the product of a clinical study that involved the
use of all existing modalities available today for the treatment
of purely aesthetics condition.
The study was done in a working Choices center and the
goals were:
Efficacy in the treatment of:
-- Skin rejuvenation
-- Wrinkle reduction and skin tightenening
-- Permanent hair removal
-- Small blood vessel reduction
-- Pigment reduction
Safety in the hands of the non physician:
-- Software protection
-- Avoidance of potentially very dangerous technology near the face
-- Ease of use
Providing a convenient, very low risk regimen for the aesthetics
patient:
-- No red face
-- No potential for disfigurement
-- No down time
-- Very little pain
-- Affordable
The Choices technologies were chosen to match these criteria. Choices
has
no direct financial interest in the companies that manufacture its
technologies.
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The
System
The features of this approach for use in your office are:
Complete System
-- Technology
-- Computer Based Digital Imaging System
-- Specific, unique procedures
-- In office education of non physician aesthetician
-- Marketing plan
-- Choices cosmeceuticals
-- Support paper work and forms
-- Networking
-- After sales support
The ophthalmologist continues to practice ophthalmology
full time.
In the Choices plan a non-physician is trained to do the procedures
and to avoid dermatologic or other medical diagnoses thus limiting
the procedures to pure
aesthetics.
Integration into an ophthalmic practice.
We have found from experience that it enhances one’s image
as the public values applying the proven skills of the eye surgeon’s
office to the aesthetic procedures.
Marketing
The Choices Waiting Room Marketing Plan recognizes that demographically
ophthalmolgy patients and aesthetic clients are the same people
and brings
attention to the fact that aesthetics are offered in the ophthalmologist’s
office.
The brochures, booklets, posters and forms are provided at start
up by Choices
and are available in a custom format for future application.
Specific, unique procedures.
Choices defines exact procedures with protocols and suggests pricing.
The
person to be trained is trained in your office by Choices staff.
-- Skin Rejuvenation
-- Wrinkle Reduction and Skin Tightening
-- Permanent hair removal
-- Pigment reduction
-- Small blood vessel reduction
Technologies
Skin rejuvenation, pigment and small vessel reduction and hair removal
-- Choices Highly Energized Florescent Light®
-- Choices Light Emitting Diodes®
-- Choices Cryogenic Anesthesia®
Potential clients
Experience and demographic surveys show that you already have many
clients
in your practice because of demographic similarities between eye
care patients
and aesthetics.
Unique Procedures
The Choices use of integrated technologies, the SynerGsystem®,
(Simultaneous
use of LED plus HEFL) is unique at this time.
Safety
The involved procedures and technologies have been specifically
chosen for safety in the hands of a non physician.
The non-physician aesthetician
The physician does not have to participate other than to
be responsible for the non physician doing the procedures. The Choices
aesthetic technician does everything:
-- Initial consult
-- Treatment
-- Follow up
Cost
It is very cost effective and the complete System cost less
than many
stand alone pieces of technology. Choices can provide estimates
of income and expenses.
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